Jeremy McCleod is the co-founder and design director of Breathe Architecture, one of Australia’s most awarded sustainable architecture practices. Jeremy is also the co-founder of Nightingale Housing, a not-for-profit organisation building apartments that are socially, financially and environmentally sustainable.
In this episode, Jeremy and I spoke about:
- Why Breathe has always doubled-down on their sustainable design niche, and why Jeremy believes you only need to speak to 1% of the market to attract a high volume of values-aligned clients.
- How Breathe adjust their message for their different client segments, from developers, to homeowners and superannuation funds–based on the unique needs of each group.
- Why every big organisation has at least one champion for sustainability, and the unexpected places architects can find them.
- Why a major setback with Nightingale in 2015 that left Jeremy crying on his bathroom floor turned out to be the project’s biggest marketing breakthrough.
- The opportunities Jeremy sees for architects to engage with society’s biggest issues, from electrification, to reconciliation, to increasing the share of homes delivered by architects beyond 3%.
If you’d like to learn more about Jeremy, you can visit breathe.com.au
or follow them on Instagram @breathearchitecture
Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and Director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients. Visit officedavesharp.com
to learn more.
This episode was supported by ArchiPro
. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au
to learn more.